Through our engagement with Launch NY (,  we identify, support and mentor high-growth, high-impact companies and help catalyze the entrepreneurial culture to drive job and wealth creation in Upstate New York. Built upon best practices in the US, we achieve our mission by providing our startup clients with mentoring services in the following areas:

  • Setting up your legal entity and "slicing the pie"

  • Business Model Canvas (BMC)

  • "Getting out of the building" and testing your hypothesis

  • Creating effective pitch decks

  • Business plans & executive summaries

  • Scaling your business

  • Building financial models and forecasts

  • Go to market strategies

  • Setting up sales processes

  • Funding options, etc.

Zen Advisory Partners not only help startups understand their funding options but also prepares and connects them to funding sources, including the Launch NY Seed Fund designed to support vital proof-of-concept activities.

Startups include: